They say a picture is worth 1,000 words, well here at Pro Motion we take photo and video reporting very seriously. We even have a program called “Photo 101” that all of our Brand Ambassadors go through during training. No, we aren’t training our street teams on how to use a camera. We are teaching the Brand Ambassadors to capture meaningful experiences and engagements. Photo and video reporting is crucial to providing a complete and well-rounded program review.
First, it is important to realize all of the uses of your experiential marketing photos and videos and then to determine how you plan to utilize them. These photos and videos can be used for:
- Program Reports
- Advertising Campaigns
- Award Entries
- Social Networking
Once you determine all of the ways you plan to use the photo and video then you will need to decide what type of equipment you will use and if you will need to hire professional photographers and videographers to capture these moments. If you plan to use your photos and videos for an advertising campaign then you will most likely want to hire professionals who specialize in this area to capture high quality images and photos that can then be used in your print and on-air campaigns. If you are looking for online and reporting usage then there are plenty of inexpensive and easy to use equipment choices that your Brand Ambassadors can use to capture important moments from your experiential marketing campaigns. Determine whether you need to get photo and video releases signed from consumers or if you need to post signage warning that photos and videos taken at the event could be used for promotional purposes for the brand.
What Brand Ambassadors should be capturing in these photos and videos?
- Photos that feature the brand logos and products
- Consumer reactions
- Complete event set-up
- Engagement and interaction with the target demographic
– It’s important to get group shots as well as one-on-one engagements
- In-store or special event displays such as POP, end caps, special signage, etc.
- Get both posed and unexpected shots
What Brand Ambassadors should be thinking about as they are capturing these photos and videos?
- Be sure to capture photos that are at least 1 MB in resolution as this is typically the minimum size required for print publications.
- How will the video be edited? Is there enough footage from every aspect of the event?
- It’s all about quantity! It’s best to have a large selection of photos and video footage to choose from when editing your reports and videos.
- It’s also about quality! The photos and videos need to be crisp, clear, reflect the brand personality and capture quality consumer engagements.
- What are the program objectives? Be sure to capture footage that reflects the activation of these goals.
Now that you have these tips on capturing great photos and videos for yourexperiential marketing campaign you might be interested in some of our other blog posts covering event reporting such as, How to Create Effective Event Recaps for Your Mobile Tours and How to Measure the ROI of yourMobile Tours.
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