It’s no secret: People like free stuff.
In fact, people love freebies so much that they’re willing to exchange time and effort for them — even when the reward is relatively small.
That’s why providing free samples or a free trial is such a powerful tool for reaching new customers. First, it puts your brand in the spotlight. Plus, the instant gratification of a tasty snack or taking home something useful without paying for it ignites psychological triggers, which help drive purchasing intent.