Pro Motion Blog

Putting Together a Super Street Team

By July 16, 2014 February 8th, 2019 No Comments

So you’ve decided that a street team is right for your brand.

Now what?

Hire the right people.

Just grab a stack of resumes and have an intern start making calls. Easy peasy, right?

In all actuality, these folks will be the face AND voice AND hands of your brand. They will be interacting with hundreds…maybe thousands of people on behalf of your brand, so you want NEED the right Brand Ambassadors and team interacting with them.

How do you do that?

Well, for us, It starts way before the cattle call and hiring process. For us, it starts with you, the client. Every BA isn’t compatible with every program, and every program isn’t compatible with every client.

What are your goals, what is your demographic? What is the location?

By asking the right questions during the crucial pre-hire phase, we—and any agency worth their salt—create opportunities to have the right people filling the right spots on the right programs from the very beginning.

Words into action recently hired us to gain exposure for their online and mobile food ordering service.

At two major universities.

During finals week!

After our initial conversations revealed more and more of this information, we determined that our best street team would be college students themselves. They have access to places on campus and events that non-student ambassadors just can’t get. This seemingly simple observation lead to the success for our client (that other teams hadn’t been able to achieve) and our street team was able to exceed expectations which lead to growth for over these two campuses.

So since you already decided that a street team would work for you, how about letting us handle getting the right team in place for you.

After all, it’s what we do!

photo credit: 1upLego via photopin cc