The Challenge

As part of its MLB sponsorship, Utz Snacks had the opportunity to promote and distribute one-of-a-kind MLB branded bags of UTZ Original Potato Chips during the All-Star Game Activities in Cleveland, OH July 5 – 9, 2019. Utz and the MLB wanted to the sponsorship to life to cut through the clutter and truly engage fans, human-to-human, versus a flat logo placement and be much more effective.

The Solution

The Utz Experience was placed in the sponsor area of Play Ball Park along with other iconic brands such as Coke and Chevy, where a branded Utz truck was the backdrop for our sampling area.
Thousands of consumers – local and from across the country – were able to enjoy a free bag of Utz Original Potato Chips provided by friendly Utz Brand Ambassadors.
Fans were also invited to participate in the Utz Game Saving Catch, the moment was captured and sent to them via email to share via social media to extend the reach of the Utz brand.
Fans were surprised by the Brand Ambassadors sampling MLB’s official salty snack when they exited Progressive Field after the Home Run Derby and the All-Star Game on July 8 & 9
Partnering with America’s favorite sport puts a halo around the Utz brand in the minds of the consumer.

Fan Comments

“I LOVE these chips!”

“How do you say UTZ?”

“Where can I buy these?”

The Results