Snapple wanted to increase trial and awareness of Snapple® Straight Up Tea in a way that was unique, fun, relevant, and interactive. They needed to surprise and delight their target consumers (passionate optimists, ages 18-49) where they live, work, play, and shop.


The Snapple Straight Up Tea Time Tour was created for this case study. Pro Motion intensively trained 19 market managers and over 150 Brand Ambassadors to hit the streets and distribute ice-cold samples of Snapple® Straight Up Tea. The optimistic teams, dressed in branded T-shirts, traveled in 19 branded vans to 27 cities across the US, greeting passers-by with ice-cold samples. Teams engaged consumers in their own environments, meeting them at 5K runs, parks, farmers’ markets, community festivals, music festivals, sporting events, and more!

I wanted to drop you a quick note to let you know what a great job your team did with the Snapple Straight Up Tea sampling activation in my region! Communication, organization, and activation were all excellent.

Regional Brand Manager, Snapple®

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