The New Mexico Health Insurance Exchange (NMHIX) was looking for an exciting way to educate young people about their options for signing up for health insurance.

The goal was simple; to create buzz and collect information!


We created 3 events to happen on the same day. Each event would happen on a college campus, taking the message straight to demographic. The events would consist of entertainment, activities, food, and speakers all with the goal of gathering information and informing people on the ways to sign up.


  • Over 750 interactions
  • 200 students provided their information requesting further information from NMHIX
  • Over 300 photos collected

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