Enphase Experience Roadshow
Challenge
The Enphase Experience Roadshow was engineered to showcase the brand to solar installers, building contractors, engineers and solar enthusiasts at a series of free events.
Solution
- RGuests participated in hands-on training and demonstrations of the full capabilities of the Enphase Microinverter System
- REach free event included food, contests and giveaways
Results
- Installers were thrilled with the new product demonstrations and one-on-one customer service at the events
- Enphase experienced a 25% increase in event attendance over the previous year’s program
- The roadshow introduced the Enphase brand to many new customers and increased sales with current clients
Did you know…
79% of experiential marketers say in the coming years, live events will become increasingly important to their organizations’ success.
2018 State of Experiential Marketing Study