Pro Motion Blog

My Experiential Marketing Resolutions for 2013

By February 6, 2013 February 8th, 2019 No Comments

MySpace has had some work done and looks really good for almost 10 years old! Instagram and Facebook’s relationship appears to be getting better. Boy, they had some trust issues, didn’t they? I do hope traditional media makes some real changes this year. Talk about letting yourself go!

I am not one for New Year’s resolutions in my personal life. The beginning of the year just seems like an arbitrary and somewhat impractical time to be making life changes. It’s probably just the severe Seasonal Affective Disorder talking, but I’d rather make my personal changes in the springtime, when I feel good about being alive. But I’m cool with making resolutions specific to my other life.

This year I really want to focus on the relationships in my experiential marketing life. 2012 introduced me to some new friendships, and admittedly I hung onto a few old acquaintances for a bit too long. That will change in 2013.

  • In 2013, I resolve to stop hanging out with QR codes. Everyone LOVED the new kid until they realized how boring, cumbersome and useless he really is. It was kind of embarrassing to be seen together towards the end of last year – sort of like hanging out with this guy. #outofstyle
  • Speaking of, in 2013, I resolve to cut the ironically long, no-longer-funny hash tags out of my life. I mean, who is going to remember something like #hashtagsshouldnotbecompletesentences when they go to post pictures from our awesome events? I’m going to keep ‘em short and sweet this year, sticking to just a few so that our messaging can actually gain some momentum.
  • In 2013, I resolve to spend some more meaningful time with Augmented Reality. We have hung out a few times, but I think AR is a really cool dude, and we can be doing some fun, innovative things together. He’s not for everyone, but AR will pop up at just the right special event, for just the right occasion.
  • In 2013, I resolve to learn more about the consumers who visit our events and who hang out with our street teams. We are often so focused on the experience itself that we forget to learn about why our consumers enjoy the things they do. I think that if we can get to know each other on a more personal level, we can be friends and hang out even when we’re not at events.

#2013resolutions (I suppose that’s a good start).