Pro Motion Blog

Metrics and ROI – Start With The End In Mind

By March 19, 2015 February 8th, 2019 No Comments

Pro Motion has been in business for 20 years!

measuring roi-start with the end in mind20 years! That’s a long time!

We have planned and activated so many fun and cool programs over the past 20 years, but none of them would have happened or been successful if objectives and metrics had not been put into place during the planning phase of each of these programs.

During the planning of an experiential marketing campaign, whether it is a mobile vehicle tour, a street team program, or an event, your campaign needs to start with the end in mind.

Ask yourself: What needs to happen in order for your program to get funded and for you to look like a rock star because your goals and objectives were met or exceeded?

We have planned many mobile vehicle tours, streets teams, and events for our B-to-C and B-to-B clients:

  • power tools
  • gardening tools
  • duct tape
  • cable networks
  • entertainment properties
  • beverages
  • etc.

…and each of these clients either came to us with metrics to be tracked or we provided our input and expertise to assist with these objectives.

Not sure what metrics makes sense for your brand? Here are some examples:

  • Power Tools
    • Tool Touches
    • Sell-in and Sell-Through
    • Consumer Comments via Social Media
  • Gardening Tools
    • Tool Touches
    • Retail Sales
    • Marketing Content Created and Shared
    • Social Media Impressions
  • Beverages (Consumer Package Goods)
    • Samples Distributed
    • Coupons Distributed
    • Consumer and Retailer Comments
    • New Distribution or Incremental Displays and Shelf Space
  • Cable Networks/Entertainment Properties
    • Attendance
    • Social Media Impressions
    • Traditional Media Impressions and Comments/Engagement
  • B to B Clients
    • Meetings/Presentations
    • Increase in Sales Pipeline
    • Sales
    • Customer Relations

These are just a tip of the iceberg.  If you want more information or need help with your experiential marketing program metrics, just give us a call – we are here to help!

photo credit: measuring up via photopin (license)