Measuring Your Experiential Marketing
Your Job Depends On It!
”“Our B2B mobile marketing tour was a great resource for our sales team. It cut the sales cycle in half. The bus was like 6 touches.”HP
”We are pulling metrics from the tour to update our Q1 highlights. The tour has been wildly successful. We have exceeded almost all social metrics we have set and event impressions. The team is doing a great job and the video content generation is extremely popular.Fiskars
As marketing professionals we know, “what gets measured gets funded.” So when looking at your planning and accounting for your next experiential marketing campaign, take a careful look at what measurements you are currently using or being provided to justify your spend. Ask yourself two questions:
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