Brand Vitality

Integrating Experiential Marketing into Your Plan

By April 18, 2013 February 8th, 2019 No Comments

integrated-experiential-marketing-300x200In the information age we find ourselves in, it can be difficult for advertisers to get through to their target audience. Customers are, after all, deluged with advertisements across a variety of media on a daily basis. As a result, the best-laid plans of countless marketing teams don’t resonate with their target customers like they had hoped.

One solution for breaking through this wall of “information overload” is experiential marketing. In experiential marketing, you reach your customers directly, giving them a personal experience that demands their attention, engages their interest, and leaves a tangible impression. Let’s learn some ways you can integrate more experiential marketing into your plans.

Types of Experiential Marketing to Consider

Of course, you can’t integrate much experiential marketing without knowing what to do first. Let’s look through a few to see which might best suit your marketing efforts:

  • Sample Distribution: Personal distribution of product samples is a great way to offer value to your customers as well as engage them on a personal level.
  • Mobile Trade Show: Bringing a trade show environment to your customers will help you to crack through their regular “advertising filters.” Hiring a tour bus is a quick way to generate buzz.
  • Demonstrations: If you can demonstrate your product to customers, then doing it in person is the way to go.

Incorporating Experiential Marketing

In order to best incorporate experiential marketing into your brand, you’ll want to figure out what kind of strategy best suits what you’re selling to your target audience. If you have a beverage or food item to sell, a sample distribution can work well. If you’re selling a tool or home service product, demonstrations may be the way to go.

But remember: you can always integrate more experiential marketing into your plan if you think about your product or service from the customer’s perspective. How can you engage with them on a personal level and give them an experience they won’t forget?