Experiential Marketing is effective because you to have a face to face engagement with your consumers. Besides being able to speak directly to your consumersexperiential marketing also provides an outlet to hear from your customers. Brand ambassadors are on the front line everyday with your brand’s customers. They serve not only as representatives for your brand but also gather consumer feedback. There is an opportunity for a two way communication.
Brand ambassadors introduce new consumers to your brand and they get valuable feedback from those consumers who did not previously have a relationship with your brand as well as customers who are loyal fans and those with feedback to help improve your brand. All of these are important when developing a lasting relationship with consumers.
Consumers are fickle and they want their voices to be heard. Experiential marketing is a great way to build brand loyalty by providing a positive two-way face-to-face engagement. So when you are developing your nextexperiential marketing program whether it is as street team, samplingprogram or a mobile vehicle tour be sure that you are taking into consideration both sides of the communication process and provide an outlet for your consumers to easily share their feedback and opinions!