Who is responsible for the creative development of an experiential program?
We love being involved early in the process of the strategic design and development.
Just being in those conversations with our clients.
It’s really one of the fun areas in our industry, because we really get to utilize our knowledge and our experience over the past 22 years and really bring value to our customers to talk about the best way to design a program, strategically things that are important in that program, and to make sure we design it with the end in mind.
And obviously, the end in mind is we want to turn tryers into buyers.
So it’s really important to make sure that each program is designed well and strategically designed well.
And again, that’s the area that’s really fun for us.