Pro Motion first began working on Screen on the Green in 2008, managing sponsorship activation. Pleased with their performance, Peachtree TV then invited Pro Motion to participate in a request-for-proposal (RFP) process for the 2009 operations and management contract, which Pro Motion won. After producing a highly successful slate of events in 2009, Peachtree TV chose not to go through an RFP process and awarded Pro Motion the 2010 contract.
“We were extremely excited to manage Screen on theGreen again in 2010,” said Pro Motion President Steve Randazzo. “I credit our outstanding staff for the creative thinking, planning and logistical execution that consistently helps Peachtree TV and their sponsors to achieve their marketing goals.”
Screen on the Green regularly attracts more than 40,000 guests to its five-week slate of family-friendly movies, shown on a massive air-screen every Thursday night, and its numerous sponsors hosting a variety of games and activities for all ages.
In 2010, Screen on the Green moved back to its original home in midtown Atlanta’s Piedmont Park after a two-year stint in downtown Centennial Olympic Park. Pro Motion developed, managed and staffed the VIP and hospitality area for event sponsors such as Pepsi, Cold Stone Creamery, the Georgia Peanut Board, Sony Pictures and others
In addition, Pro Motion managed the sampling for all of the brands throughout the event over 10 weeks. Each week, Pro Motion managed the complete development of the event from the ground up.