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Marketing: Different, But the Same

By September 17, 2018 January 5th, 2020 No Comments

You see them at concerts. At festivals. At sporting events. Popping up in Times Square. From hot dogs to dog treats, tech products to energy drinks, experiential marketing tours vary in style and substance.

They all have one thing in common, though.

They’re cutting through the clutter and taking their brand on the road, delivering product directly to the consumers’ hands where they work, play, shop, and eat. We’ve noticed similar trends all over the place. Pop-up stores create hype across the country and on social media. Back in June, Party City announced they would be targeting the business left behind by the collapse of Toys “R” Us with a new brand “Toy City”, which they’ll test at 50 of their Halloween City pop-up locations this season. Pop-up restaurants, food trucks, and food halls are also going viral, which we hope doesn’t go away anytime soon!

Dekalb Market Hall/Facebook

With over a dozen food halls in the United States, this dining approach is a sanctuary for aspiring chefs to test out unique dishes in a high-traffic Instagrammable venue thriving with hungry customers.

Different, but the same

Though all of these marketing approaches vary in style and business plan, they have one thing in common. They’re delivering their product directly to the consumer with an experience where they work, play, shop (and eat). They’re creating memorable experiences for the consumer, which is what makes experiential marketing so impactful.

People are more likely to buy your product if they can sample it, touch it and experience it.

Fiskars Event

So how can you get those consumers to try out your product and engage with your brand? Events, sampling programs, and mobile marketing tours and roadshows!  A solid experiential marketing program lays the groundwork for establishing the consumer relationship and trust. The team at Pro Motion will come up with a comprehensive plan to make sure your experiential marketing program reaches your target audience and delivers measurable results. Does the opportunity of getting face to face with your consumer sound intriguing to you?  Pick up the phone and give the team at Pro Motion a call. We’d love to learn more about your business and show you how we are helping other brands grow. Contact us today to learn more!