As you are contemplating your first or next mobile vehicle tour, why not think about using a food truck as your vehicle? Food Trucks aren’t just for food. They are a great way to attract attention and intrigue consumers with your experiential marketing program. A food truck can be used as a prop or used to cook food.
Here are just a few brands that have used a food truck as their tour vehicle…and they aren’t even promoting food or beverages!
- HTC Cell Phones
- JC Penney
- LA Kings
- UMPQUA Bank
- A&E – The Glades
Great reasons for having a branded food truck on your next tour:
- Easy to brand
- Small enough to move around easily and park easily
- Large enough to provide a mobile billboard when moving or when parked
- Ability to provide food as part of your engagement easily: ice cream, cookies, cupcakes, coffee, soda, branded bottles of water, pizza, etc.
- Does not require a CDL license
- Attention grabbing
Food trucks can be a great way to promote your brand, engage your consumers with face-to-face marketing, and garner millions of visual impressions as your mobile vehicle tour travels the country. Ready to add a food truck to your marketing mix? Give us a call!