One of the keys to great account service is communication. Make sure your event marketing agency is keeping you informed as a program progresses from development to wrap-up.
Here are some key communication touch points:
- Program Development – Whether putting together a rock star team of Brand Ambassadors for a Street Team Program or building out a double-expandable trailer for a mobile tour, touching base with your client on a weekly and sometimes daily basis is important.
- Program Production – Providing weekly production updates during the build-out of a vehicle or display helps a client feel comfortable as production progresses. Especially if the client is not located in the same city. Email and photo updates work well when a face-to-face meeting is not possible.
- Event Recaps – Weekly recaps, mid-program reviews, and final reports are a way to provide program updates, show results and provide program ROI. Check out these articles with tips to producing great event recaps: