Choosing a venue for your mobile marketing tour can make or break your activation initiatives. Once you have a fun and engaging strategy for showcasing your brand, there are specific questions you must ask yourself when selecting a venue.
Where is my target audience?
By now, you’re not new to the game. You know WHO your target audience is. Now ask yourself… where do those tech-savvy millennials hang out? What attractions do young families frequent? What arenas will allow you to reach the largest sports-centric audience?
Where will I be located?
You have selected your venue. Don’t stop there! Location. Is. Everything. Dive into the venue and event schematic and consider previous results and vendors.
- Does the location get a lot of foot traffic?
- Which businesses will I be next to?
- Will I be able to reach my target audience in this location?
- Do I need a permit to be here?
Don’t be afraid to step outside the box. Ask for that premium spot just past the ticketing counter. Ask if you can drive your perfectly branded bus inside a sports complex. If you’re bold and creative, the options are limitless!
If you have any questions or you aren’t sure about doing it on your own, the team at Pro Motion will come up with a comprehensive plan to make sure your Mobile Marketing Tour reaches your target audience and delivers measurable results.
Contact us today to learn more!