Challenge

• Three60 Gear tapped Pro Motion to launch their new high-definition photo shirts at four major league baseball stadiums:  Busch Stadium in St. Louis, Citizen’s Bank Park in Philadelphia, Yankee Stadium in New York City, and Target Field in Minneapolis.
• They needed to create awareness for the Three60 Gear brand for a purchase call to action.
• Three60 Gear also wanted to gain valuable feedback from consumers.

Solution

• Pro Motion designed an experiential marketing campaign putting street teams wearing the attention-getting shirts outside of four stadiums before and during post season play.
• To draw attention outside the stadium before the game when the crowd is busy trying to get inside, Brand Ambassadors were armed with cowbells and whistles.
• Brand Ambassadors encouraged fans to join in on renditions of “Take Me Out to the Ball Game”, and offered chances to compete to win one of the photo shirts.  
• The teams handed out “baseball cards” that provided information about the shirts and where to purchase.  
• In St. Louis the teams added a wrapped Three60 gear truck and at all locations they announced their presence in the crowd with large Three60 Gear signs.
• Teams also attracted attention inside the stadium, showing off the shirts and getting on the Jumbotron.

Results

• Pro Motion hit a home run as the Three60 Gear street teams reached more than 500,000 baseball fans.
• The Brand Ambassadors were a ringing success and distributed 37,000 Baseball Cards.
• The program boosted sales and created buzz for the new product.

Client Testimonial

“Pro Motion made a commotion!  Not only did the teams wearing the shirts appear on the stadiums' Jumbotrons multiple times, the campaign also boosted sales.” – Three60 Gear President