Challenge

• Create awareness and preference for the HP Exstream enterprise document automation solution
• Generate qualified leads for HP Exstream sales team, resulting in sales and pipeline development 

Solution

• Feeding off of the success of the HP Exstream Results Tour the b-to-b program went back on the road with a few new features.
• A brand new motorcoach was secured for the Tour.  This coach had an awning that served as cover for the outside set-up.
• Additional signage outside the set-up helped welcome guests at the registration point prior to boarding the motorcoach.
• Velvet rope and red carpet was used for VIP guests to set the stage for evening hospitality events and meetings.
• A Pro Motion Tour Manager traveled on the coach to manage tour logistics, event preparation, event set-up and tear-down, client registration and assisted the HP Client Executives, Account Managers and the marketing team to activate events.

Results          

• The Tour was activated for 8 weeks, visiting 21 cities across 10,000 miles.
• The marketing  and sales teams scheduled 43 meetings and 2 tradeshows (ACCORD LOMA and HP Discover Americas).
• The HP Exstream Makeover team met with 891 financial services, insurance and utilities customers and prospects on the coach.
• The program tripled the sales pipeline.

Client Testimonial