Leverage Campbell’s 32-year old Labels for Education (LFE) equity into a retail-focused experience.
Pro Motion’s Solution
Create a retail display that highlights the educational nature of the LFE program showing; items available for “purchase”, Campbell products eligible for redemption, the history/contributions of LFE and an area for retailer customization. Also, visitors to the bus had unique activities to earn bonus labels they could use.
Pro Motion's Results
- The Campbell team’s external research has touted a 3:1 return on this program! Don’t we love when our programs pay for themselves and more so?
- A four plus year program, the LFE Bus’s popularity continued to grow annually amongst retailers and consumers alike!
- Demand from retailers was so great that a secondary tent display had to be created!