Gain product exposure with the professional, and "do-it-yourself" consumers by bringing demonstrations to industrial and retail outlets, as well as construction sites.
Pro Motion’s Solution
Build five 30' mobile "workshops on wheels" with six interactive stations. This portable tool shop enables Bosch's sales force to sell-in incremental merchandise and demonstrate new product lines to their target consumers, in addition to generating awareness for Bosch at high traffic retail outlets.
Pro Motion's Results
Engaged over 400,000 tool-using consumers driving more than $33 Million of increased retail sell-in. Over a four-year period, this program contributed almost $14 million in incremental product sales for Bosch Power Tools.