Challenge

Gain product exposure with the professional, and "do-it-yourself" consumers by bringing demonstrations to industrial and retail outlets, as well as construction sites.

Solution

• Build five 30' mobile "workshops on wheels" with six interactive stations
• Enables Bosch's sales force to sell-in incremental merchandise and demonstrate new product lines to their target consumers
• Generates awareness for Bosch at high traffic retail outlets

Results

• For 9 years Bosch Big Blue gained product exposure with various consumer demographics by bringing demonstrations to industrial accounts, trade shows and special events
• Engaged over 500,000 tool-using consumers
• Provided leverage to Bosch Sales Representatives, with approximately $75 million of additional retail sell-in
• Over a five-year period, this program contributed approximately $30 million in incremental product sales for Bosch Power Tools
• Managed as many as 9 tours at one time
• Successfully recruited and trained 29 Bosch Brand Ambassadors of which 11 were then hired into full-time positions by Bosch

Client Testimonial

“…Pro Motion is always looking out for our best interests.  They are dedicated.  They truly care.  Sometimes it makes me feel like they know my business better than I do.”
–    Bosch Power Tools Tradeshow and Mobile Marketing Manager