ROI is the ultimate measurement of success for any marketing effort, yet this measurement can be tricky in the experiential marketing arena. Pro Motion has years of experience in measuring its programs’ successes, matched by countless clients pleased with their results.
Sample Tactics for Experiential Marketing ROI Metrics:
- Consumer interactions
- Collateral distribution
- Store evaluations
- Sales
- Samples distributed
- Key customer attendance
- Sell-in/thru
- # of Demonstrations
- Competitive activity
- Total attendance/throughput
- PR & Media coverage
- Premium distribution
- Tactics used
- Coupon redemption
- Data capture
- Website traffic
- Content generation
- Consumer feedback
- Education
- Cumulative research
- Brand awareness
Once we have determined the appropriate metrics to track the success of our clients’ programs Pro Motion tailors a custom reporting function into each experiential marketing program so that Brand Ambassadors are capturing the necessary quantitative and qualitative information. Capturing the essence of mobile tours, street teams and sampling programs are crucial to demonstrating the success and key learning of each promotion. Over the years, technology has played a greater role in producing more efficient, descriptive and dynamic reports for clients. From simple spreadsheets to all-inclusive microsites, we have the means to provide reports that capture and present all aspects of the program.
Additionally, Pro Motion provides a comprehensive Final Report following each program. This report includes important numbers, event overviews, photos from the tour and valuable key learning that can be used in future planning.
A variety of information can be provided in reports, including:
- Relevant program data
- Photos
- Video
- Awareness
- Attitude
- Purchase Intent
- Sales conversion
- Other information as required