Energizer Charges Up the Masses with Event Marketing Campaign
Posted on Thu, Dec 22, 2011
You’re at a huge concert event, using your phone to update your status, upload pictures, and tweet about that awesome band you just saw. Then all of sudden you hear that dreaded ‘beep’ indicating your phone’s battery is about to die. What are you going to do? How are you going to stay updated with the world for the rest of the day? Don’t worry; Energizer and Pro Motion are there to save the day!
You may not know this, but Energizer has several portable charging solutions. You’re not alone. Not many people knew about Energizer’s Energi to Go portable chargers, that is until three years ago when Energizer turned to Pro Motion to start a sampling program where they attended events like Lollapalooza, CES and the Susan G. Komen 3-Day for the Cure Events. The program served as an awareness generator driving word of mouth about the product. And just like its pink bunny counterpart, the Energizer Energi to Go Sampling Program keeps going and going and going.
For the third year running, Pro Motion and Energizer joined forces to save thousands of consumers and keep them connected with a charged up phone. This time around Pro Motion focused on concertgoers and sent street teams to Lollapalooza in Chicago and LouFest in St. Louis to hand out free Energizer Energi to Go portable chargers to attendees. Pro Motion selected these venues because the event attendees rely heavily on their phones during these all day and multi-day events. Once their phone batteries are drained they are out of touch and this is a huge challenge for the target demographic. By providing a portable charge Energizer was able to cut through the clutter at the events to make a memorable and lasting impact on the consumers.
The 2011 program brought a new product demonstration component to the mix with the use of the portable charger XP4001, Energizer’s powerful portable battery capable of providing simultaneous charging for two devices at once. At LouFest, Pro Motion was set-up in the “Chatterbox” tent, a haven for consumers to stay connected with their social media during the concert. It was here that iPhone users could charge their phones via the XP4011 courtesy of Energizer.
As with the first two programs, the 2011 Energi to Go Sampling Program was a big hit. Pro Motion brand ambassadors distributed more than 24,000 chargers at the two concerts. And with its continuing success, it doesn’t look like this program will lose its charge anytime soon.
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