Pro Motion Activates New York Lottery Field Marketing Event
Posted on Fri, Jul 29, 2011
Pro Motion Partners with DDB New York to Launch the New York Lottery’s Powerball Hole in One Sweepstakes
Powerball Players Take A Shot At Turning a $5 Powerball Ticket Into One Million DollarsST. LOUIS (July 29, 2011) -- Pro Motion, Inc., one of the nation’s first and most successful experiential marketing companies, has joined forces once again with
DDB New York, to launch the New
York Lottery’s Powerball Hole in One Sweepstakes. Powerball players will have a chance to compete in seven regional Hole in One competitions this September for a $1 million Grand Prize or secondary prizes worth up to $1,000 in cash. This is the second promotion Pro Motion and DDB New York have activated for the New York Lottery this year.
“The goals of the Hole in One Sweepstakes are to increase awareness and generate excitement for the Powerball game, as well as boost traffic and sales at the 16,000+ lottery retailers during the promotional period,” said Steve Randazzo, Pro Motion Founder and President. “Our earlier promotion for the New York Lottery this year, the Minute to Win It Tour, was one of the top five most successful new ticket launches in the New York Lottery’s history. We’re excited to see if we can top that success!”
Participants must purchase a Powerball ticket and then enter the sweepstakes through the New York Lottery website by August 24th. In a random drawing on August 25th, the New York Lottery will choose 25 semi-finalists to participate in seven regional Hole in One events at golf courses in Syracuse, Buffalo, Albany, New York City, and Long Island. Each participant will have one shot to score a hole in one and win the grand prize; the three participants coming closest to the pin will win one of three runner-up prizes including $250, $500 and $1,000 in cash.
Coordinating with DDB New York, Pro Motion will manage all seven regional events, from notifying the 25 semifinalists to set up and activation of each event on-site.
Pro Motion is an award winning nationally recognized integrated marketing leader that focuses on building relationships to grow brands. We specialize in the areas of experiential marketing, digital marketing, social media, strategy, creative and public relations.
Clients say we have measurably better ROI and activation and we GUARANTEE it! We believe participation builds relationships, relationships drive results and results are all that matter! For more information follow Pro Motion on Facebook or Twitter.