Dr Pepper Snapple Group Sampling Program Featured in Ad Saint
Posted on Tue, May 31, 2011
An article about Pro Motion's Dr Pepper Snapple Group sampling program was featured in Ad Saint.
Sipping Samples
by Dewayne Nickerson
St. Louisians are whetting their whistles thanks to the Dr Pepper Snapple Group (DPSG) and to Pro Motion, a locally owned event management agency.
The companies kicked off their second sampling tour at the end of April, trying to bring awareness for HyDrive and Sun Drop and it’s going gangbusters.
This month and running through August, Pro Motion Brand Ambassadors will be going to over 200 locations across the city. They’ll be handing out samples at fairs, parks and various sporting events including River City Rascals games where DPSG is a sponsor.
Differing venues will have differing drinks s since each drink is aimed at different target audiences. HyDrive is low-calorie fitness water aimed at women. Sun Drop is a highly caffeinated citrus soda and is marketed more toward college students.
“We’re thrilled to be partnering with the Dr Pepper Snapple Group on another sampling program,” said Pro Motion CEO Steve Randazzo. “Our Seven-month program last year visited 79 events where our Brand Ambassadors distributed more than 40,000 samples and 3,000 coupons. This year we expect even bigger results as we are adding a branded vehicle to draw attention to the tour. As a result, sales have been up 368% and 60% on Sun Drop and HyDrive respectfully in St. Louis.
The program has done well in the past and they hope to do even more in the future. This year Pro Motion has an even loftier goal of handing out 60,000 samples.
Pro Motion is an award winning nationally recognized integrated marketing leader that focuses on building relationships to grow brands. We specialize in the areas of experiential marketing, digital marketing, social media, strategy, creative and public relations.
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