Pro Motion Expands Team After Healthy First Quarter
Posted on Mon, May 30, 2011
Experiential Marketing Company Taps Brian Randazzo as Project Manager Leading Successful 2011 Dr Pepper Snapple Group Sampling Program
Building off of a strong first quarter, Pro Motion is adding new talent and a fresh perspective to the team with the addition of Brian Randazzo as a new Project Manager. In 2010, Brian first tested the waters at Pro Motion serving as Brand Ambassador for the 2010 Dr Pepper Snapple Group (DPSG) Summer Sampling Program. After proving himself an asset on sampling programs in 2010, his first project is leading the day-to-day operations of the already-successful 2011 Dr Pepper Snapple Group Sampling Program.
“First quarter was busy and we now have a very healthy pipeline of new business coming in, so we’re adding fresh talent to the Pro Motion team,” says CEO Steve Randazzo. “After working with Brian in 2010, I knew he’d be a great fit. His energetic personality and great work ethic have already proven to be real assets to our company.”
Brian is now responsible for day-to-day contact with his clients on event scheduling, inventory, and event recaps. He will also work as a Pro Motion Market Manager, attending all sampling events to manage Brand Ambassadors in order to ensure successful program activation.
Brian says he joined Pro Motion to get practical, hands on experience. While working as a Brand Ambassador in 2010, he found he excels in the Pro Motion work environment: where everyone works together to achieve the best possible results.
“I chose this career because marketing allows for creativity and passion,” Brian said. “And the experience that I can gain from working with so many creative and intelligent people here at Pro Motion is too good to pass up.”
In addition to his work at Pro Motion, Brian is also a dedicated blogger. As a professional in communications, he blogs not for professional gain but because it is something he is passionate about. As he states, “My blog is something that never has a deadline; I do it for me. If there’s something on my mind that makes me want to sit down and write about it, I will.”
Randazzo graduated from the University of Buffalo in 2010 with a Bachelor’s degree in Communications. For three years, he played baseball for the Bulls in the NCAA Division I, Mid-American Conference. Most recently he served as a Community Employment Specialist for the not-for-profit contract packaging company BCI.
Pro Motion is an award winning nationally recognized integrated marketing leader that focuses on building relationships to grow brands. We specialize in the areas of experiential marketing, digital marketing, social media, strategy, creative and public relations.
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