Pro Motion partners with DDB for New York Lottery Mobile Tour
Posted on Fri, Apr 01, 2011
Pro Motion Partners with DDB New York and the New York Lottery to Launch the Minute to Win It Challenge Tour
Players Can Win Up to $1,000,000 As Pro Motion Brings the Popular Game Show to Life
Pro Motion, Inc., one of the nation’s first and most successful experiential marketing companies, has joined forces with the New York marketing firm,
DDB New York, and the
New York Lottery to launch the Minute to Win It Challenge Tour Licensed by NBCUniversal Television Consumer Products Group, the Minute to Win It Challenge is a series of games where New Yorkers compete just like on the
popular NBC game show. Contestants must present one of the
New York Lottery’s new Minute to Win It scratch-off tickets to enter the games.
“The Minute to Win It Tour is a great opportunity for New Yorkers to play the actual games just like on the NBC TV show,” said Steve Randazzo, Pro Motion Founder and CEO. “The Mobile Tour is designed to be fun and exciting, raising awareness of the Lottery’s new Minute to Win It scratch-off tickets. The energy level at the events is awesome and everyone is having a lot of fun.”
Savvy players can win up to $1,000,000 with the Minute to Win It scratch-off tickets. New Yorkers can play games from the NBC show like “Cliff Hanger”, “Lottery Ticket Scramble”, “Face the Cookie”, “This Blows”, “Separation Anxiety”, and “Caddy Stack”. Pro Motion’s New York Lottery Brand Ambassadors will invite consumers to participate in three different levels of Minute to Win It Challenges - easy, average and difficult - for the chance to win 2, 5 or 10 Minute to Win It scratch-off tickets valued at $10, $25, and $50.
Pro Motion’s New York Lottery Brand Ambassadors will travel throughout the state visiting malls and casinos. Local celebrities and New York Lottery Draw Team members Yolanda Vega, Gretchen Dizer and Jina Myers will also join the tour at various locations. The tour will visit 26 locations over 11 weeks this February, March and April.
New Yorkers interested in taking the Minute to Win It challenge can find dates and locations for the Challenge Tour on the New York Lottery website,
www.nylottery.org.
Pro Motion is an award winning nationally recognized integrated marketing leader that focuses on building relationships to grow brands. We specialize in the areas of experiential marketing, digital marketing, social media, strategy, creative and public relations.
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