Pro Motion Tapped to Run 2010 Screen on the Green Event Marketing
Posted on Wed, May 26, 2010
St. Louis Experiential Marketing Firm Again Chosen to Manage Popular Atlanta Family Outdoor Film Series
ST. LOUIS (May 26, 2010)—Atlanta superstation Peachtree TV has chosen experiential marketing firm Pro Motion, Inc., for the second straight year to oversee the operations and management of the 2010 Screen on the Green family outdoor movie series. In this role, Pro Motion will again manage all aspects of the event, including sponsorship activation, technical production, safety and promotions.
According to Peachtree TV Director of Marketing & Sales Promotion Risa Meynarez, "Turner Broadcasting's Peachtree TV considers Screen on the Green to be one of its most successful programs, and Pro Motion has helped continue to raise the bar and the success of the event. We are pleased from a business-to-consumer as well as business-to-business standpoint."
Pro Motion first began working on Screen on the Green in 2008, managing sponsorship activation. Pleased with their performance, Peachtree TV then invited Pro Motion to participate in a request-for-proposal (RFP) process for the 2009 operations and management contract, which Pro Motion won. After producing a highly successful slate of events in 2009, Peachtree TV chose not to go through an RFP process and awarded Pro Motion the 2010 contract.
“We are extremely excited to manage Screen on the Green again this year,” said Pro Motion President Steve Randazzo. “I credit our outstanding staff for the creative thinking, planning and logistical execution that consistently helps Peachtree TV and their sponsors to achieve their marketing goals.”
Screen on the Green regularly attracts more than 40,000 guests to its five-week slate of family-friendly movies, shown on a massive airscreen every Thursday night, and its numerous sponsors hosting a variety of games and activities for all ages. This year, Screen on the Green moves back to its original home in midtown Atlanta’s Piedmont Park after a two-year stint in downtown Centennial Olympic Park. The 2010 event is scheduled to kick off on May 27 with the Nicholas Cage thriller “National Treasure.” The full lineup includes:
- May 27 – “National Treasure”
- June 3 – “Transformers: Revenge of the Fallen”
- June 10 – “Dreamgirls”
- June 17 – “Star Wars Episode IV: A New Hope”
- June 24 – “Jurassic Park”
Pro Motion is an award winning nationally recognized integrated marketing leader that focuses on building relationships to grow brands. We specialize in the areas of experiential marketing, digital marketing, social media, strategy, creative and public relations.
Clients say we have measurably better ROI and activation and we GUARANTEE it! We believe participation builds relationships, relationships drive results and results are all that matter! For more information follow Pro Motion on Facebook or Twitter.