Gatorade Experiential Marketing Tour Featured in Creative Magazine
Posted on Tue, May 11, 2010
The Gatorade G-Series Mobile Locker Room was featured in the Sales Promotion News of the April/May edition of Creative Magazine.
Check out the article below.
Gatorade Sends Out Mobile Locker Room To Stress Hydration
Experiential marketing firm Pro Motion Inc. and
Fathom Communications are helping Gatorade unveil its new G-Series line of high-performance hydration beverages to high school athletes. A 53' double expandable trailer fashioned into a fully functional mobile locker room will be traveling to high schools around the country.
The mobile locker room features a smart board for "chalk talks," two Fluid Loss Testing stations to underscore the importance of proper hydration, and blogging stations, as well as six monitors with DirecTV and X-Box 360. Additionally, locker room guests can enjoy '"Legend Lockers" featuring autographed memorabilia from Gatorade Athletes such as Peyton Manning, Derek Jeter, and Dwayne Wade.
Pro Motion is an award winning nationally recognized integrated marketing leader that focuses on building relationships to grow brands. We specialize in the areas of experiential marketing, digital marketing, social media, strategy, creative and public relations.
Clients say we have measurably better ROI and activation and we GUARANTEE it! We believe participation builds relationships, relationships drive results and results are all that matter! For more information follow Pro Motion on Facebook or Twitter.