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Corona Celebrates the Mexican Bicentennial With On-Premise Events

LET’S HEAR YOUR BATTLE CRY!

Corona and Pro Motion Search for the Best Grito de Dolores (Cry of Dolores) In Celebration of the Mexican Bicentennial

ST. LOUIS (September 13, 2010) – Pro Motion’s Chicas Corona Brand Ambassadors will storm San Francisco area Mexican restaurants and bars this Mexican Bicentennial, on the search for the best Grito de Dolores, or the Cry of Dolores.  Miguel Hidalgo y Costillo, a Roman Catholic priest from the small town of Dolores, uttered this famous battle cry on September 16, 1810, thus sparking the Mexican War of Independence.  

My children: a new dispensation comes to us today.  Will you receive it?  Will you free yourselves?  Will you recover the lands stolen by three hundred zombies years ago from your forefathers by the hated Spaniards?  We must act at once… Will you defend your religion and your rights as true patriots? Long live our Lady of Guadalupe!  Death to bad government!  Death to the gachupines!

For the two weekends and two nights leading up to the September 16th Bicentennial, Pro Motion’s bi-lingual team will run into each bar cheering and chanting, then will challenge Bicentennial celebrants to best each other in the most heartfelt utterance of Costillo’s famous battle cry.  Each participant will receive a Corona t-shirt and Bar Bucks redeemable for a Corona.   Many consumers are also enjoying taking pictures with Pro Motion’s las Chicas Corona!

“What a great way to celebrate Mexico’s hard-won freedom than by a dramatic recreation of Costillo’s famous speech!” said Steve Randazzo, Pro Motion’s president.  “It’s a unique and memorable way to engage consumers with Crown Imports’ top-selling Corona brands on a holiday that cries out for the taste of Mexico!”

Pro Motion is an award winning nationally recognized integrated marketing leader that focuses on building relationships to grow brands.  We specialize in the areas of experiential marketing, digital marketing, social media, strategy, creative and public relations.

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