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Genesis Today Extends Successful Sampling Program

GENESIS TODAY EXTENDS PRO MOTION’S SUCCESSFUL SUPERFRUIT JUICES SAMPLING CAMPAIGN TO THREE MORE MARKETS

Pro Motion Campaign Drives Interest in Denver and Boosted Sales in Texas By More Than 30%

ST. LOUIS - Austin-based Genesis Today is extending Pro Motion’s successful SuperFruit Juices sampling campaign to New Jersey, Los Angeles, and Dallas – and adding a wrapped SuperFruit Juice van in each market.  This summer Pro Motion’s highly-trained and knowledgeable street teams boosted sales in Austin and San Antonio by 30%, and now teams in Denver are spending the fall introducing the healthy and tasty new drinks at fairs, festivals and parks.

Genesis Today SuperFruit Juices can be found in Sam’s Club and Wal-Mart stores across the country, and now in stores in New Jersey, Los Angeles, and in Central Market, Albertson’s, Super Target, ShopRite, Wal-Mart and Sam’s Club stores in Dallas.  To drive interest in the new juices, Pro Motion street teams will travel the cities in wrapped Sprinter vans, handing out 1,500 – 2,000 samples each week to women aged 25-54 for five months from October 2010 through February 2011.  They’ll visit health clubs, farmer’s markets, and salons, as well as gatherings such as 5K runs and sporting events in each market.

“We are excited to see that what worked in Austin and San Antonio appears to be working in Denver, as well,” said Genesis Today Marketing Coordinator Elizabeth Boysen.  “There is obviously demand for juices to help us meet our goals for healthy living, and the Pro Motion street teams know how to tap that need by getting the samples into the hands of healthy-minded consumers.”

Genesis Today features four kinds of SuperFruit Juices: Acai Berry, Cranberry Goji , Pomegranate and Berries Resveratrol and Veggie Blast.  Superfruits like acai berries, goji berries, resveratrol (a grape and Japanese knotweed extract), cacao and kiwi are full of nutrients, including vitamins, minerals, essential fats and antioxidants.  They are considered among the Earth’s healthiest foods and help improve everything from cardiovascular health to mood and memory.

“Coupon redemption is up and website hits from Colorado have jumped since our teams started reaching out to consumers in the Denver area,” said Steve Randazzo, Pro Motion president.  “We’re ready to make the same solid results happen – and even generate more awareness with the wrapped SuperFruit Juice vans – in New Jersey, Los Angeles, and Dallas.”

Pro Motion is an award winning nationally recognized integrated marketing leader that focuses on building relationships to grow brands.  We specialize in the areas of experiential marketing, digital marketing, social media, strategy, creative and public relations.

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