Pro Motion Manages Successful Sampling Program for Genesis Today
Posted on Mon, Aug 23, 2010
GENESIS TODAY AND PRO MOTION INTRODUCE SUPERFRUIT JUICES IN DENVER
ON HEELS OF SUCCESSFUL TEXAS LAUNCH
Pro Motion’s Sampling Program Boosts Sales in Texas By More Than 30%
ST. LOUIS (August 23, 2010) - Austin-based
Genesis Today is tapping
Pro Motion, Inc. once again to launch marketing efforts for the company’s SuperFruit Juices in the Denver, Colorado market. Genesis partnered with Pro Motion to introduce the Juices in two Texas markets earlier this year, distributing more than 75,000
samples and boosting sales in those markets by more than 30%.
Genesis SuperFruit Juices can be found in Sam’s Club and Wal-Mart stores across the country, and now in HEB grocery stores in Austin and San Antonio, and King Sooper locations in Denver. To introduce consumers to this unique brand, Pro Motion is conducting an eight-week
sampling program that will have consumers sipping SuperFruit Juices across the Denver area.
Pro Motion guerilla street teams will introduce women aged 25-54 with SuperFruit Juice samples at fairs, festivals and parks through September 26, as well as at in-store buy one, get one free events.
In
Texas,
street teams have handed out samples at health clubs and HEB locations as well as at events and locations including the Riverwalk, Ingram Park Mall and Market Square in San Antonio, and Bat Fest, ROT Biker Rally and Keep Austin Weird Festival in Austin, among many others. In Denver, residents will try SuperFruit Juices at more than 50 locations and events such as the So Long to Summer 5K, the Mile High Music Festival, the Art & Ale Festival, and Taste of Colorado.
“We are extremely pleased with the sampling results from Texas,” said Genesis Today Director of Marketing Jeff Mason. “There was obviously an interest in this market in juices that help you meet your goals for healthy living. The 30% boost in sales we have experienced is clear evidence that the
Pro Motion street teams know the product and how to get it into the right hands. We’re excited to see similar results in Denver.”
Genesis Today features four kinds of superfruit juices: A
cai Berry, Goji Berry, Resveratrol and Veggie Blast. Superfruits like acai berries, goji berries, resveratrol (a grape and Japanese knotweed extract), cacao and kiwi are full of nutrients, including vitamins, minerals, essential fats and antioxidants. They are considered among the Earth’s healthiest foods and help improve everything from cardiovascular health to mood and memory.
“In Denver Pro Motion’s Genesis Today
street teams will be increasing awareness of SuperFruit Juices and educating consumers on the health benefits and great tastes of Acai Juice, Reseratrol Juice, Veggie Blast Juice and Acai Vitamin Chews,” said Steve Randazzo, Pro Motion president. “In Denver our street teams have already handed out more than 9,000
samples and the response has been overwhelmingly positive. I think the great taste of these products along with the health benefits was a big deal to the consumers our street teams engaged. We love offering products that taste great and are healthy.”
Pro Motion is an award winning nationally recognized integrated marketing leader that focuses on building relationships to grow brands. We specialize in the areas of experiential marketing, digital marketing, social media, strategy, creative and public relations.
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