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Corona & Pro Motion Celebrate Soccer’s Premier Event

  

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Sand Foosball Tournament in Four U.S. Cities Invite Soccer Fans to Join In Their Favorite Game, Win Mexican Vacations

As the world’s soccer fans turn their attention to South Africa to enjoy the ultimate event in professional soccer, Corona and experiential marketing firm Pro Motion have developed a fun way to introduce Hispanic soccer fans to Corona products while playing along with their favorite game on a somewhat smaller, but still exciting, scale. Corona Extra and Corona Light will be hosting “Corona al Campeon” sand foosball tournaments at select sports bars in predominantly Hispanic areas of four U.S. cities: Chicago, Miami, San Francisco and Los Angeles. The “sand” – actually shuffleboard wax – will help give players the feeling of playing beach soccer and will add a fun and challenging component to the game of foosball. Two winners from Chicago, San Francisco and Los Angeles  will win a trip for two to Mexico to meet and watch the Mexican national soccer team play at Azteca Stadium in Mexico City.  Two sweepstakes' winners from Miami will be awarded the same grand prize.

“This promotion is a great way for soccer fans to enjoy world-class soccer viewing at their favorite sports bar while playing everyone’s favorite bar game – foosball – and enjoying Corona, everyone’s favorite beach beer,” said Pro Motion President Steve Randazzo. “Adding sand gives the whole tournament a fun tropical feel that puts everyone in the mood to compete for a once-in-a-lifetime experience in Mexico City.”

In addition to refereeing the foosball tournaments, Pro Motion Brand Ambassadors fluent in English and Spanish will be on hand to distribute samples of Corona Extra and Corona Light. Pro Motion is working with Crown Imports LLC, Corona and Corona Light’s North American distributor, to manage the foosball tournament scheduled to begin May 17 and run through June 26, 2010. For a complete list of participating sports bars, dates and times for the tournament, see below. Fans in other cities can follow the foosball tournament action on Pro Motion’s Flickr site.

Please see below for a list of particpating locations.  Please check back often as the scheudle will be updated frequently.  Locations, dates and times are subject to change.

Pro Motion is an award winning nationally recognized integrated marketing leader that focuses on building relationships to grow brands.  We specialize in the areas of experiential marketing, digital marketing, social media, strategy, creative and public relations.

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