Pro Motion's Experiential Marketing News

Offering Popular Beverages to More Than 250,000 Around the Region

ST. LOUIS (June  08, 2010)— St. Louisans out and about at popular spring and summer events, including the St. Louis Cardinals home opener and the Komen St. Louis Race for the Cure, don’t have to find the nearest concession stand to quench their thirst - just keep an eye out for Pro Motion Inc.’s street teams handing out free Dr Pepper Snapple beverages. Pro Motion’s latest regional sampling program is giving event goers throughout the region the opportunity to try a variety of Dr Pepper Snapple beverages, including All Sport, Snapple Teas, Venom Energy Drink and HyDrive Energy.

Pro Motion debuted the sampling program at the St. Patrick’s Day downtown parade and will be at a variety of events around the St. Louis region throughout the summer (see the schedule below). By the end of the program, more than 250,000 St. Louisans will have sampled Dr Pepper Snapple products. “Pro Motion is all about turning tryers into buyers – encouraging consumers to become raving fans of our clients’ products,” said Pro Motion President Steve Randazzo. “Our goal with the Dr Pepper Snapple program is to help consumers find their new favorite drink and find the most convenient places for them to find that drink over and over again.”

Among the customer comments that the Pro Motion staff has heard while passing out Dr Pepper Snapple samples: “Orange soda and caffeine – sweet! Oh wait, it’s mandarin – even better!”; “Does it come in two liters?”; and “Where can I buy this?”

Schedule of Events