>> November 2009
CNN and Pro Motion Take Two Gold Medals at the 2009 MARK Awards
>> November 2 2009CNN’s mobile marketing efforts were rewarded with double gold medals at the Cable and Telecommunications Association MARK Awards Ceremony in Denver this past Monday, Oct. 26, 2009. The winning campaigns were in the Partnership with Affiliates category for the CNN Election Express Yourself (EEY) mobile tour www.ctam.com/html/markawards/pastwinners/2009/104-15641.aspx and in the Multicultural category for Black In America (BIA) www.ctam.com/html/markawards/pastwinners/2009/96-15732.aspx
Both of these mobile tours were a part of larger, integrated marketing campaigns in support of CNN’s special programming in 2008 and 2009. The CNN EEY mobile tour, developed and managed by Pro Motion, traveled the United States during the primaries, debates, conventions and the lead-up to election night in Times Square. Video kiosks, real-time texting, iReport, a graffiti wall and button-making stations extended the activities on the ground to CNN’s internet sites and broadcasts. The Black In America tour, developed and managed by Pro Motion, visited historic black colleges and universities across the Southeast to drive awareness and preview the upcoming CNN series. Activities on the tour included a BIA Campus iReporter contest, viral online outreach, and step demonstrations by student groups.
Results for the EEY tour captured 91% of affiliate participation with 34 events in 21 different markets. The BIA tour helped make the documentary one of the most watched CNN documentaries ever, with 2.1 million viewers for part one and 2.6 million viewers for part two.
Pro Motion is a St. Louis-based Experiential Mobile Marketing agency. Pro Motion creates experiential marketing engagements using sampling, guerilla, sponsorship activation, mobile vehicle tours and stunts which enable brands to grow. Their programs specifically complement PR and marketing strategies to work in the real world – face-to-face. Pro Motion’s programs increase the impact of branding, marketing and public relations initiatives by engaging consumers directly. Pro Motion converts the undecided into the brand-committed.
www.ctam.com/html/markawards/pastwinners/2009/winners-2009-nets.htm
www.cnn.com/SPECIALS/2009/black.in.america/
www.cnn.com/2006/POLITICS/09/20/elec.express.yourself/
Contact: Grady Phelan
636-449-3165
Disney Parks asks Pro Motion, Inc.
>> July 29 2009Disney Parks has awarded Pro Motion, with their second experiential marketing program in 2 years. Pro Motion has been hired to partner with Disney Parks on a promotion that will kick-off at the end of September and run through March, 2010. The program is still "top secret" but will travel to 16 markets throughout the US and will utilize Street Teams in each market.
"We are very excited to be working with Pro Motion once again!" says the Disney Parks contact and of course the Pro Motion Team is excited to be working once again with a great partner. Make sure you check back at www.promotion1.com when we reveal the next exciting promotion brought to you by Disney Parks and Pro Motion, Inc.
Contact Cathi Kennedy 636.449.3162 or cathi.kennedy@promotion1.com.
Pro Motion Continues Growth In Spite Of Economic Tailspin.
>> May 11 2009Even with a slow start to 2009, Pro Motion is excited to have added nine new clients to the Pro Motion family. St. Louis-based companies Energizer and Geile-Leon top the list. Additional client partners include: Pepsi, Peachtree TV Marketing, Schalge, Ames-Scullin & O’Haire, Push on behalf of Smokey Bones, and newest addition – Bruegger’s Bagels.
Pro Motion, President, Steve Randazzo, says, “We’re fortunate to have returning clients who trust our organization with their brand like Disney, Bosch, CNN, Crown Distributors along with so many agency partners. Adding so many new clients in the past 90 days is a testament to the hard work and dedication of our staff and the reputation we have in this industry.”
Contact Cathi Kennedy, 636-449-3162 or cathi.kennedy@promotion1.com
