Multicultural Marketing is one of the fastest growth areas in experiential marketing and field marketing.Marketers realize that with almost one third (and growing) of the population in the US being non-white, these groups are important to their brand; these active multicultural consumers have considerable buying power and traditional marketing tactics don’t reach these groups.
Targeting diverse groups with specific key messaging and engagements that meets the demographics’ interest and culture is imperative to your brand’s success.
We know no two groups are the same and therefore you need an experiential marketing company who understands intimately how to engage Latinos, Hispanics, African-Americans, Asian Americans and other diverse groups. It goes beyond just hiring the Brand Ambassador who speaks the language; they need to be an influencer in the community. We activated the CNN Black in America program on HBCU campuses, the Corona World Cup Soccer initiative throughout the Southwest and West Coast and Cricket Wireless rollout in St. Louis.
We have experienced brand ambassadors, located coast to coast, who live in, and are members of, the communities you target. Our extensive field marketing experience has resulted in successful multicultural experiential programs from fairs and festivals, to parades, to music events and food festivals.
When you are evaluating how to reach a specific cultural audience, we have the street teams, the brand ambassadors and the experiential marketing knowledge to help you to engage with your customers. Put our field marketing experience and expertise to work for your brand.