There is nothing quite so energizing as engaging people in the community with new and cool brands. It’s kind of an addictive rush—that’s probably why we love this business. We interact with your consumers where they live, work, play and shop and we help point them down the right purchase path. Yes, our experiences are that compelling!
"Experiential" is the key element in everything we do. Research shows humans learn and understand better via experiential learning and exploration. At PMI, we create experiential engagements via face-to-face interactions with our client's consumers, sales force, retailers and distributors. The net, net is, we cut through the noise in people’s everyday lives so the next time a consumer is making a purchase decision, they remember the engagement with our field teams.
Exclamation point! (“shift-1” for those of you playing along) You'll see a lot of powerful punctuation marks in everything we do. We build excitement and results for your brands, with an accountability that supports your marketing strategy.

There is no better way to engage a consumer, retailer, sales force or any other target demo than face-to-face. Not sure if that's true? Have you ever sent an email someone misconstrued? 75% of all communication is non-verbal. Humans must see facial movement, hear what words are more important than others, be able to touch and explore and smell the aroma of the product to fully understand it and experience it. With so much technology out there, we need more human face-to-face interaction.
Ok, we gather up all of your great products or services, combine them with fun interactive activities build them into or on Segways, scooters or double-expandable 53 footers and every vehicle size in between and proactively go to where your consumers live, work, play and shop. It's really that simple, except for all of the moving parts we control so well since we live it everyday! Basically, we sweat the details so you don’t have to.

Think swarming bees, but in a friendly, happy and engaging way. Pro Motion’s street teams interrupt consumers during their normal routines at key moments in their day—moments when and where your brand has no competition. For that moment we empower your brand to engage people wherever they are – business parks, train stations, eateries, sporting events, neighborhoods and the like. It’s one thing to just hand out stuff like a broken vending machine but it’s quite another to extend brand value and meaning when engaging people out in the real world.
Pro Motion street teams are more than just warm bodies pulled from a massive database. They’re smart, well-trained conscientious people who know they represent the most important band in the world, yours.

Wadding through a raucous crowd dancing to a throbbing beat or being escorted to a quiet VIP hide away, either way, your event is a valuable property that extends the experience of your brand to the market. Pro Motion is the brand’s partner in making the event journey a success, from planning and setup to logistics and breakdown we really have done it all.
We help brands become the focal point of any event engagement through strategic alignment of audience and activity. We help identify, plan, execute and deploy events of all shapes and all sizes for almost every market and every audience.
From Faneuil Hall in Boston to Venice Beach in California, Pro Motion has been there and made some noise. You have probably even engaged our staff, visited our tent or watched a movie in the park. We’re the ones working really hard with a big smile on our face and a drive determination to get it done right.

We've distributed millions of samples! Wet, dry, frozen, cooked, stirred, iced, blended, sautéed and grilled, you name it we've put it in the hands of consumers everywhere. At last count we’ve handed out more than two million items in more than 500 cities across the country. And at this very moment, as you’re reading this, someone in these fifty states is being handed a tasty morsel to try by one of our amazing brand ambassadors or street team members.
The act of placing a sample in the hands of your target is the last in a series of well orchestrated steps we take to make sure that the very moment in time we place a sample in someone’s hands it’s perfect. We plan the logistics, serving requirements, locations, site fees and even warehouse the samples prior to and during the tour, throughout the US and have over 2000 brand ambassadors to meet the most demanding program's needs.

Well, you just dropped a bundle on a sponsorship because your demo loves this team, sport, music or whatever property it is and you need to stand out above all of the other sponsors who are also competing for the attention of this consumer. So now 'whatcha gonna do'? You know you need to take your sponsorship to the next level. You need to engage the crowd so other than who won or lost or what song was the last encore, consumers remember how much fun they had interacting with your field team. We've been everywhere from NASCAR to PRCA Rodeo and everywhere in between.

It’s not a matter of “How” digital works with experiential marketing, it’s a matter of “what” you would like it to do with experiential. There are no limitations to what we can accomplish when overlaying digital with experiential marketing. Sure, Mobile Marketing stole our name but we still use the technology when we engage people on the ground.
Perhaps it’s a message board on top of our vehicle that the crowds can text to. Or maybe it’s a satellite uplink to register for more information. Or, maybe it’s an on-the-ground video kiosk that captures guest’s thoughts and reactions that are then uploaded to a web site. Truth is we’ve developed and used all of the above but we’re not finished there—we have lots more ideas where those came from.

A brand can’t simply apply the same rules from one cultural group to another and hope to maintain consistent meaning and essential brand integrity—especially when you’re engaging people face to face. The best engagement is one founded on clear communication and an exchange of valuable information. If the engagement is awkward and the message doesn’t cross over, your investment may push your target away rather than embrace them. Skillful application of the proper parlance and acceptable social interaction must be factored in to the “how do we engage the target” planning. It’s why we’re so good at it.
We have extensive experience in engaging an increasingly diverse American culture—after all, “multicultural” is so much more than the color of ones skin or the country of ones origin. We see multicultural experiential marketing applied to all regions of the country, cities, age groups, vocation and even social media. Think about that one for a minute—social media as a culture. Been there done that.
If the finer points of multicultural engagement elude you and you value the requisite engagement that multicultural plays in the health of your brand, Pro Motion is the company that makes it happen.