Client: Th!nk
Program: Demo Days
Need: Provide the opportunity for consumers to personally experience and purchase peddle-assist bikes in a natural setting. Pass along consumer feedback and a potential customer database to the Client.
Solution: A 44' custom trailer housed a mobile show room for both bikes, as well as the "Neighbor" and "City" low-speed vehicles. Kiosks included a simulated website, a video of national press, and a bike display with FAQs to educate consumers about the industry and these product lines. 78 event days resulted in 82,000 total impressions, which met the tertiary goal of passing along consumer feedback and a potential customer database to the client.
