Client: Tequiza / Anheuser-Busch
Program: Tequiza Miami
Need: Leverage an innovative advertising medium, the Tequiza sailboat, to gain incremental distribution and consumer trial in a critical market known for setting national trends.
Solution: A team of Tequiza Ambassadors with knowledge of Miami / South Beach, worked with the local A-B Wholesaler to develop and implement creative promotions at high-profile nightclubs. The 45' Tequiza sailboat was incorporated into promos as a consumer incentive and was also scheduled by Tequiza Ambassadors for retailer hospitality outings. In addition to being an extremely visible "floating billboard," the Tequiza sailboat's awareness and the efforts of the Tequiza Ambassadors enabled Tequiza to gain distribution at South Beach nightclubs and many other accounts previously unwilling to carry Tequiza. The Ambassadors actively sampled to the "beautiful people" at the trendy clubs, creating a ground swell around the up-and-coming brand.
