Tanger

Program: Bargain Hunting

Need: Educate consumers about the serious savings of shopping at Tanger Factory Outlet Malls.

Solution: Show consumers where they can find name brands at substantial savings by creating a program that targeted the demographic during recreation times to show the benefits of traveling a little further to shop for the family. In the spirit of relaxation, 131,000 consumers played games of chance to win prizes and gift certificates while learning to bargain hunt via Tanger.

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