Ralph Lauren Paints

Client: Ralph Lauren Paints

Agency: Promoworks

Program: Ralph Lauren Paint Educators

Need: Ralph Lauren Paint wanted to educate Home Depot paint buyers and spike sales.

Solution: PMI was challenged with educating consumers and selling paint in 100 HDs (9 states) in a head to head competition with other promotional agencies; in total 800 stores were activated throughout the US.

PMI's point of difference was assigning 100 In-Aisle Paint Consultants with interior design experience at each Home Depot store. The consultants assisted paint consumers with color selection, design options, education on the value of, and selling of Ralph Lauren Paint. PMI's strategic plan, recruiting and training process, and personnel management plan yielded an average of 30 gallons of paint per day, per store two times the amount of paint compared to other promotional teams and more than 4 times of any regular day.

PMI's strategy yielded an ROI unsurpassed by any other agency on this program!!

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