Red Barron

Agency: Cannonball

Program: Big Barron Blitz

Need: The Schwan Food Company wanted awareness for a new product - The Big Baron frozen pizza - in the Chicago, IL market within their family demographic. And, they wanted it quickly.

Solution: A team of nine energetic and proactive Brand Ambassadors stormed Chicago interacting with consumers leaving work, at schools, commuter stops, baseball games, and special events.

In just one week, these rockstars handed out over 42,000 pizzas, exceeding the client's goal by 20%!

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