Client: PNC Bank
Agency: Princeton Partners
Program: Traffic Drivers
Need: Attract potential customers into new branches to understand the benefits of banking with PNC.
Solution: Teams blanketed the Northeast for intercepts at concerts, malls, fairs and right on the street to educate the public about the promotions PNC had to offer. Imagine celebrating new branch openings for 18 months - now that's a party! The teams targeted 19 PNC branches and gained 145,000 impressions from potential customers during the three week program.
