Client: Pillsbury Bread
Program: Taste Test Challenge
Need: Create a cutting edge, in-store sampling program to generate consumer tasting and awareness of Pillsbury's new fresh bread in expansion markets.
Solution: Blind taste challenges were conducted testing Pillsbury against its leading competitors in Chicago, Des Moines, and Minneapolis. The program was enhanced with customized kiosks and Doughboy appearances. The program was complemented with promotional radio to increase general market awareness and drive incremental traffic to retail.
