Client: Peters Plant Food
Agency: The Waylon Co.
Program: Taste Test
Need: Generate consumer awareness and trial of Peters Plant Food through the mass distribution of samples in Home and Garden Shows.
Solution: Issue over 35,000 samples in 5 weeks. Trained professionals also answered thousands of questions during these events. To generate incremental exposure for Peters, PMI Show Managers negotiated a total of 17 additional sampling locations while on site, exceeding the sampling goal by 22%!
