Client: Pace Salsa / Campbell's
Program: Trailgating
Need: Leverage Pace's sponsorship of the Professional Rodeo Cowboy Association by creating an environment that celebrates the heritage of cowboys and picante sauce.
Solution: A 40' x 60' ranch that allows consumers to emerse themselves in the history of the Southwest. They can sample the entire family of Pace products, attempt to rope a moving jalapeno, or climb aboard a bucking bull for a photo opportunity.
Six Field Ambassadors take this program across the country for 48 weeks, introducing the brand to patrons of rodeos, state fairs, NFL & MLB venues.
