Client: Pace Salsa / Campbell's
Program: Pace Retail
Need: Leverage Pace's southwest heritage at the point of purchase.
Solution: An SUV "unfolds" into a retail-friendly interaction allowing patrons to understand the brand via takeaways, a video montage of commercials and sponsorships, and ring toss and spin-wheel games. Appearances were coordinated to run in markets at the same time as other Pace properties.
Two units had to be created to cover the demand from all of the grocers nationwide.
