Client: Pace Salsa / Campbell's
Program: Pace Salsa Swap
Need: Demonstrate to consumers how Pace Salsa can take the place of normal condiments.
Solution: Field Teams engaged consumers at college and NFL football tailgates swapping their favorite condiments for a bottle of Pace Salsa. Tailgaters who weren't cooking were welcome to stop by the Pace Tailgate footprint and grab a mini grilled burger topped with fresh Pace Salsa. Brand Ambassadors were dressed in authentic cowboy attire making the event a true Southwest experience.
